Responsive Search Ads used to be called Expanded Text Ads.
Using machine learning, Responsive Search Ads automatically identify the best combination of headlines and descriptions to deliver the right
Ads that combine Images and visual Creatives with Headlines and Text.
Ads that are optimized for eCommerce and products Sales.
Ads with Video Creatives, promoted on Youtube and across the Web.
Ads that will be optimized to reach your Goal across Google Assets and across the web.
Ads that run on Google O&O Assets such as YouTube Gmail ect.
Mobile App Promotion and UA across Google’s network for App Developers.
New Ad format optimized for Performance Campaigns.
Mobile App Promotion and UA across Microsoft’s network for App Developers.
Search Text Ads that combine Headlines and Text up to 90 characters on Microsoft ad network.
Ads with Video Creatives, promoted before or between premium video content across Yahoo assets.
Image and Video Creatives,mainly on sidebar locations on premium content sites across Microsoft’s assets.
Products ads include custom images from your own product catalogs include pricing and seller details.
Microsoft Audience Ads appear on the Microsoft Audience Network. These ad placements are cross-device and include premium sites like MSN, Outlook.com, Microsoft Edge ect.